Watch whose display is not digital but rather analog with a traditional clock face.
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It looks like an analog watch but can track fitness metrics while walking, running, or swimming.
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UPDATE, Sunday Feb 24: The review now describes the Proximity as an analog watch, not a mechanical watch.
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I have a modest watch collection that includes about eight analog watches.
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But then, analog watches usually have luminescent paint on the hands that make them glow faintly in the dark.
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Brewer says analog watches rarely have a backlight, so the lack of one in the Phosphor range shouldn't put off too many buyers.
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Or, you know, sneak a peek at the time in the middle of a boring meeting, just like your colleagues with analog watches.